Product placement

Product placement is the term given to the targeted, creative integration of a product, brand, logo or the premises of a business or hotel into a film, tv series etc.

On the one hand, product placement serves to promote the product, on the other hand, it can act as an important component of the budget and help make a film project financially feasible.

Depending on the interests of the company and the film producers, the integrated product can play a deciding role in the development of the plot or may be used as a prop. The characters may speak about the product or it can be placed where it is easily visible to the audience, without being mentioned by name. With all the creative means available, the possibilities of product placement are endless.


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